Saturday, June 20, 2009
The topical wrinkle reducing product market is exploding. It generated over $1.5 Billion in sales in 2007, with that number expected to double by 2010. You do not have to look far to hear about these types of products. There is huge interest in this market and advertisements can be found everywhere, from TV, to radio, newspapers and magazines. While the majority of these products are marketed to female consumers, surprisingly, our research indicates that men account for approximately 25% of this market. It seems that women are no longer the only gender searching for the fountain of youth.
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